Five Reasons Retail Energy Providers Should Measure Customer Satisfaction
Customer satisfaction should never be ignored. By conducting an annual customer satisfaction survey, a brand can reduce attrition,...

The Value Difference
Uncovering the value drivers across diverse consumer segments.

Satisfaction vs. Loyalty
Customer Satisfaction and Customer Loyalty are often used interchangeably. In fact, there is a significant distinction between the two. ...

What REALLY is the Problem?
As a full-service marketing research provider, we frequently encounter clients whose products and capabilities are exceptional. However,...