May 14, 2018

Customer satisfaction should never be ignored. By measuring customer satisfaction, a brand can reduce attrition, increase new customer acquisition, design new products and offerings that can help increase market share, and increase brand equity. But five reasons stand...

December 27, 2016

Uncovering the value drivers across diverse consumer segments.

December 20, 2016

Customer Satisfaction and Customer Loyalty are often used interchangeably.  In fact, there is a significant distinction between the two.  Keeping abreast of how happy your customers are with your products or services is imperative.  However, being happy with a company...

March 16, 2015

 

As a full-service marketing research provider, we frequently encounter clients whose products and capabilities are exceptional. However, all too often, the products being offered act as a commodity and the client attempts to differentiate itself through service. M...

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