PRIMARY RESEARCH

• Benchmarking

• Focus Groups (Online or Traditional)

• Online Bulletin Boards

• In-depth Interviews

• Qualitative Data Coding

• Competitive Analysis

SECONDARY RESEARCH

• Market Segmentation and Analysis,

• Collateral Review

• Message Mapping

• Vendor and Product Reviews

• Best Practices

• Trends and Forecasting

• Conjoint Analysis

• Data Segmentation

• Data Mining

• Best/Worst Scaling

• Persona Development

• Correspondence Analysis

Tricone’s research program approach allows us to utilize the latest in qualitative and quantitative techniques to address each client’s unique challenges. We realize that no single research endeavor provides the “full picture”, we design research programs that brings together secondary, qualitative and quantitative techniques that results in insights that positively impact strategy development.