PRIMARY RESEARCH

• Focus Groups 

• Online Bulletin Boards

• In-depth Interviews

• Online Surveys

• Intercept Surveys

• Telephone Surveys

• Ethnography Studies

• Product Tests

• Package Tests

• Taste Tests

• User Experience Sessions

• Customer Journey Mapping

SECONDARY RESEARCH

• SWOT Analysis

• Collateral Review

• Message Mapping

• Consumer Reviews

• Social Media Monitoring

• Syndicated Market Reviews

• Market Segmentation

• Conjoint Analysis

• Competitive Landscape

• MaxDiff Scaling

• Perceptual Mapping

• Touchpoint Analysis

• Data Mining

• Persona Development

• Correspondence Analysis

Tricone’s research program approach allows us to utilize the latest in qualitative and quantitative techniques to address each client’s unique challenges. We realize that no single research endeavor provides the “full picture”, we design research programs that brings together secondary, qualitative and quantitative techniques that results in insights that positively impact strategy development.