DEVELOPING OR MARKETING A NEW PRODUCT?

DON'T GUESS...GET THE FACTS.

Taking a new product or service to market can be challenging if you don't have the market data and insights needed to develop and execute your plan. Tricone can help you get the answers you need to ensure your product/go-to-market launch is successful.  Our research and custom analysis will:

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• Measure the degree of the problem that the new product solves

• Gauge initial reactions to new product concepts and offerings

• Uncover the barriers and facilitators to product acceptance, across multiple segments

• Optimize the product/concept configuration 

• Understand what product validation looks like to the intended market(s)

• Map the route to purchase 

• Explore the messages that would increase the likelihood that customers will take action

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"Tricone helps provide the market data insights necessary to fully develop our market entry strategies and product development plans.  The appropriate research methodologies consistently yields actionable data and sound recommendations. " 

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Christopher L.

Global Marketing Director

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